With research showing that 48% of consumers would open an item personally addressed to them, it is no wonder it is still a popular medium and often a preferred marketing tool to e-mail campaigns.
Personalised direct mail can help you:
Direct mail can typically produce a response of between 1% and 5%, but get your data wrong and the results can be worse. We can sort data, de-dupe and clean it up to avoid unnecessary postage costs. The aim of your direct mail strategy is to maximise the highest level of response from the lowest possible resources.
Having accurate contact data saves your company money, lifts response rates, improves the customer experience, and helps maintain your brand reputation. We have market leading software to import and process all forms of data quickly and accurately.
Our data services include:
We can receive data by e-mail, disk or a secure file transfer. Our data processing team will ensure your requirements are met quickly and efficiently and any concerns are raised in advance of mailing and not last minute. However simple or complex the project, our software delivers fast, accurate results.
Personalisation enhances the whole experience of receiving direct mail, ensuring that your campaign generates positive brand awareness. We can inkjet directly onto envelopes, leaflets and even thick postcards using our Buskro inkjet 1600
We can laser print simplex or duplex SRA3 up to 350gsm in black only on our Xerox Nuvera or in colour on our Xerox Versant even on pre printed materials.
Polywrapping is a fast and efficient way to enclose and mail brochures, catalogues or magazines. It allows your marketing to make a real impact. It is cheaper and lighter than an equivalent paper envelope so can lead to savings on postage. All our polywrap is biodegradable.
With the installation of our new I4 Compact Poly Wrapping Machine which is capable of processing up to 5000 packs per hour, using clear or print registered film from its A3 Shuttle Feeder and four specialist Friction Feeders through its cutting-edge Servo Motion Technology and Touch Screen control system. The productive and flexible I4 can feed up to a 2” maximum pack height to handle all of your polywrapping requirements quickly and at a competitive price.
We are able to enclose up to 8 items automatically on a machine from a letter to a thick book or magazine. With the addition of camera matching we can assure the correct personalised inserts are being inserted correctly into each envelope. We have several C4 and C5 machines so we have the ability to handle large volumes within tight deadlines.
Whilst it is cheaper to machine enclose this is not always possible due to the complexity of some jobs. We have a team of dedicated bench workers ready to handle any delicate or intricate campaigns. Do not worry if a mailing is too small to be machined as we have the human resources available. We can also collate, count or pack in tubes as required and get ready for despatch by post or courier.
Our solution does not end once your items are posted. We can manage any returned mail, update databases if required and handle responses your campaigns generate.
We are able to package all printed materials or enclose with materials supplied into various envelopes, tubes or parcels as specified ready for distribution. Whether to be delivered by one of our vehicles or by one of our preferred overnight next day couriers. We distribute throughout the United Kingdom and overseas.
Once printed we have the ability to hold in stock for call off or distribution. We are able to keep stock records and advise when levels fall below stock allowances.